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Prove’s State of Identity Report

Digital identity was built for a world that no longer exists. Deepfakes have erased visual trust. AI has industrialized fraud. Legacy authentication is collapsing under machine-speed attacks. And real-time financial rails leave no margin for error.

Prove’s State of Identity Report uses original research to reveal how digital identity has crossed a structural threshold, and what organizations must prioritize to employ effective digital identity strategies that drive economic growth without slowing customers down.

A data-driven analysis of how deepfake and generative AI have permanently broken visual and human-based verification

New research showing why legacy authentication (passwords, OTPs, MFA) can no longer protect modern users

Insight into how AI has transformed fraud into a continuous, automated, lifecycle-wide threat

A forward-looking view on why fast-moving financial ecosystems, including stablecoins, demand continuous identity

Practical capabilities maps outlining what future-ready identity systems must include

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What's Inside

Digital identity is no longer a point-in-time check. It is now the foundation of trust, security, and growth for all digital activity. Organizations that continue to rely on outdated identity models will face rising fraud losses, degraded customer experiences, and growing regulatory risk. This report provides a clear, actionable path forward at a moment when delay is no longer an option.

Key Insights

Trends in identity verification and fraud prevention across sectors and use cases
How verified identity fuels both safety and revenue, not one or the other
Prominent attack vectors and fraud pressures impacting digital platforms
Strategic recommendations to stay ahead of fraud while reducing customer friction
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Key Findings

Human perception is no longer a reliable identity signal.
Humans correctly identify deepfake videos only...
40%
of the time
62%
of buyers
Cite MFA bypassing as a material and growing problem, underscoring the failure of human-dependent controls.
AI-driven fraud is rising fast. 

Yet 65% of organizations have no real defense plan.
65%
2.2
billion
Identities have been compromised since 2022. Shared secrets no longer protect anything.
Time for a new strategy.

69%
of enterprises say AI-driven attacks now outpace legacy defenses
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