A grounded look at where agentic commerce actually stands today and where the trust gaps are

Millions of AI agents are already active on the web, but fully autonomous, end-to-end commerce is still early. The gap isn’t adoption, it’s trust. The behavioral signals fraud teams have relied on for twenty years, device fingerprints, geolocation, human-like browsing patterns, simply don’t exist for AI agents, and that blind spot compounds fast once agents start acting on a person’s behalf.

In this session, Prove’s Platform Strategist, Steve Craig, introduces Know Your Agent (KYA): the emerging discipline of authenticating an agent, verifying the human behind it, authorizing what it can do, and keeping an auditable record of what it did. 

You’ll walk away with:

1. A practical view of what’s already happening in production
2. What’s still unresolved industry-wide
3. What your team can start building today