Prove Blog

Account takeover (ATO) fraud is rapidly becoming one of the biggest threats facing digital marketplaces and gig platforms. Learn how ATO attacks work, why they are accelerating, the latest fraud trends and statistics, and how continuous identity verification helps organizations prevent account takeovers while protecting revenue, customer trust, and user experience.

SMS pumping fraud is silently increasing verification costs for digital marketplaces by exploiting OTP workflows. Explore how these attacks operate, why traditional SMS authentication is failing, and how proactive phone intelligence can prevent fraud before an SMS is sent.

Prove and Baselayer simplify business verification by combining trusted identity, real-time KYB intelligence, and seamless onboarding into a single workflow without requiring additional verification steps.

What is account takeover fraud, and why are marketplaces increasingly vulnerable? Discover the financial impact of ATO attacks on gig platforms, including chargebacks, refund abuse, customer attrition, and the identity-driven strategies leading companies use to prevent fraud.

As frontier AI becomes a national security concern, identity verification, access controls, and fraud prevention are emerging as critical infrastructure for securing advanced AI systems while balancing privacy, compliance, and user trust.

Prove has appointed biometrics industry veteran Frances Zelazny as General Manager of New Market Innovations to lead the development of privacy-preserving biometric and KYC compliance solutions. The move expands Prove’s digital identity platform with continuous, quantum-resistant identity assurance designed to combat AI-driven fraud and strengthen trust across the customer lifecycle.

Prove launches its inaugural Executive Advisory Board, uniting banking, payments, and AI leaders to build trust infrastructure for the agentic economy.

Explore key insights from Marketplace Risk Management Conference leaders at DoorDash and Wolt on how AI-driven fraud, deepfakes, and bot attacks are reshaping marketplace trust and safety. Learn why continuous identity verification and proactive fraud prevention are becoming essential to protecting platform integrity across the entire customer journey.

Ownera brings Prove’s identity and authentication technology to its SuperApps platform, helping enable secure, compliant access and trusted identity verification across tokenized financial markets and digital asset ecosystems.

In a recent interview on NYSE Live, Prove CEO Rodger Desai shared his perspective on one of the biggest challenges emerging in the AI economy: trust.

Digital marketplaces depend on trust to drive growth, reduce fraud, and improve user experiences. This blog explores how modern identity verification and phone-centric identity intelligence help marketplaces increase conversion, prevent account abuse, and scale globally with confidence.

The FIDO Alliance’s new standards for agentic commerce mark a major step toward trusted AI-driven transactions, but they leave a critical question unanswered: how to verify the real identities behind AI agents. This article explores the gaps in AP2 and Verifiable Intent (VI) protocols and why foundational identity infrastructure will determine whether agentic commerce can scale securely.