Prove Blog

SMS pumping fraud is silently increasing verification costs for digital marketplaces by exploiting OTP workflows. Explore how these attacks operate, why traditional SMS authentication is failing, and how proactive phone intelligence can prevent fraud before an SMS is sent.

Prove and Baselayer simplify business verification by combining trusted identity, real-time KYB intelligence, and seamless onboarding into a single workflow without requiring additional verification steps.

What is account takeover fraud, and why are marketplaces increasingly vulnerable? Discover the financial impact of ATO attacks on gig platforms, including chargebacks, refund abuse, customer attrition, and the identity-driven strategies leading companies use to prevent fraud.

As frontier AI becomes a national security concern, identity verification, access controls, and fraud prevention are emerging as critical infrastructure for securing advanced AI systems while balancing privacy, compliance, and user trust.

Traders Magazine covers banks' push into tokenized deposits to counter stablecoin growth, quoting Prove's Fernando Castellanos, who says the move shows traditional financial institutions no longer treat blockchain-based finance as a sideline experiment. He notes banks want the same real-time settlement and 24/7 money movement that has driven stablecoin adoption, while positioning themselves for the broader shift toward tokenized assets.

Prove named Frances Zelazny, founder of Anonybit, as General Manager of New Market Innovations to build privacy-preserving biometric and KYC capabilities into its platform. Zelazny says pairing biometrics with Prove's decade of carrier-grade identity data creates "the gold standard" for identity assurance that competitors can't replicate.

Prove moved two identity veterans into key platform roles: Frances Zelazny will lead new privacy-preserving biometric and KYC products, and Steve Craig steps into Head of Platform Strategy. The moves build on Prove's identity graph, which spans 10 billion devices and 2.5 billion verified identities covering 90% of digitally active adults worldwide.

BiometricUpdate covers Prove's Executive Advisory Board, launched to determine who is responsible when an AI agent completes a transaction on a consumer's behalf. Prove's Adi Marom says the company's decade of signals rooted in human digital behavior gives it an edge AI cannot replicate, and the board will help shape trust infrastructure for agentic commerce.

Prove has appointed biometrics industry veteran Frances Zelazny as General Manager of New Market Innovations to lead the development of privacy-preserving biometric and KYC compliance solutions. The move expands Prove’s digital identity platform with continuous, quantum-resistant identity assurance designed to combat AI-driven fraud and strengthen trust across the customer lifecycle.

Prove launched an Executive Advisory Board to tackle the trust and accountability challenges AI agents create when they browse, decide, and transact on behalf of consumers. The board's first meeting brought together executives from Barclays, Visa, USAA, TD, FanDuel, and other banking, payments, and AI-native companies to shape how Prove assigns responsibility when autonomous software initiates a transaction.

CX Today examines the "identity gap" breaking dynamic customer journeys, where fragmented CRM, CDP, and IAM data leave businesses unsure whether they're recognizing the same customer across channels. Prove's Mary Ann Miller warns that AI-driven personalization breaks down when the underlying data feeds, or "data fuses," fail silently and the system acts on outdated or incorrect information.

Prove launches its inaugural Executive Advisory Board, uniting banking, payments, and AI leaders to build trust infrastructure for the agentic economy.