Kelley Vallone

Learn how advanced identity verification helps sports betting operators combat fraud, deepfakes, and AI-driven threats.

How Spark Wallet used Prove identity verification and authentication solutions to eliminate bot fraud and streamline onboarding

The increasing sophistication of deepfakes presents a significant challenge to businesses seeking frictionless digital onboarding, as the need for speed and ease in customer acquisition clashes with the rising risk of complex and unprecedented deepfake fraud.

Prove’s Trust Score™ analyzes behavioral and phone intelligence signals to provide a measure of the fraud risk and identity confidence of a potential transaction. It prevents fraud such as SIM swap fraud and other account takeover schemes and can be combined with Prove’s other solutions for account opening, existing customer authentication and fraud prevention.

Prove Pre-Fill® for Business provides a comprehensive solution for organizations that want to onboard businesses by delivering faster onboarding, a decrease in abandonment, and a reduction in fraud (relative to attack rate).

The stakes for businesses in ensuring trust and security in digital interactions are higher than ever.

Industry leaders gathered at Prove's Improve Connect summit to discuss balancing frictionless digital experiences with the threat of AI-powered fraud. Experts from companies like Coinbase, Bluevine, and Google shared insights on navigating the challenges and opportunities of emerging technologies.

In his latest Forbes article, Rodger explains how leveraging SIM technology can offer a practical and privacy-conscious way to verify age online.

Miller was the featured guest on InfoRisk Today, where she explained some of these rising threats and the corresponding need for better, more rigorous identity verification strategies.

PYMNTS interviewed Prove CMO Brad Rosenfeld for the most recent episode of, “What’s Next in Payments,”

Identity fraud is a constantly evolving threat, and organizations must develop rigorous strategies to protect themselves and their customers against the efforts of bad actors who use false, stolen, or synthetic identities to perpetrate fraud.

Mary Ann Miller, Fraud & Cybercrime Executive Advisor and VP of Client Experience at Prove, addresses this need on a recent episode of SOAR Payments’ podcast.