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Identity Sector Moves to Close Trust Gap in Agentic Commerce
BiometricUpdate covers Prove's Executive Advisory Board, launched to determine who is responsible when an AI agent completes a transaction on a consumer's behalf. Prove's Adi Marom says the company's decade of signals rooted in human digital behavior gives it an edge AI cannot replicate, and the board will help shape trust infrastructure for agentic commerce.
June 4, 2026
Prove
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