Prove CEO Rodger Desai Named to Product 50 List of the World’s Most Innovative Product Leaders

May 19, 2022

New York, NY, May 19, 2022 - Prove Identity, Inc. (“Prove”), the leader in digital identity, today announced that its Co-Founder and Chief Executive Officer Rodger Desai has been named to the Product 50, the definitive list of the top global product leaders. Desai was selected from more than 800 submissions this year and joins the Product 50 alongside leaders from Amazon Web Services, American Express, Google, Lyft, and other leading brands.

The Product 50 recognizes the leaders who are developing boundary-breaking, business-making products. The individuals recognized in this year’s Product 50 are the new establishment of product visionaries who are pioneering digital-first products, transforming age-old companies into it-players, and advising the most successful teams through the product development process.

“I’m honored to be named to the Product 50 among such an impressive group of global product leaders,” said Rodger Desai, Chief Executive Officer and Co-Founder of Prove. “At Prove, we are passionate about how technology and products can solve human and societal issues to make the world a better place. Our mission is to ultimately drive inclusion in the digital economy through phone-centric identity, and as 2022 proves to be an inflection point for digital identity, we continue to innovate to provide our users seamless digital experiences, while combating fraud and keeping consumers safe.” 

The panel of judges consisted of Justin Bauer, SVP of Product, Amplitude; Sara Rossio, Chief Product Officer, G2; Ben Ilfeld, former Head of Product, VentureBeat; and Nir Eyal, author and consultant, Nir and Far. Winners and finalists were chosen by the judges based on the criteria of innovation, business impact, diversity, and influence, which were determined by whether or not the nominee received multiple submissions on their behalf. 

“In a time where digital products don’t just support the business, they are the business, product people have become some of the most powerful individuals within any business,” said Justin Bauer, senior vice president of product, Amplitude. “Product leaders used to just worry about feature release schedules and product roadmap execution. Now, they are responsible for driving business growth. The product leaders on this list represent the brightest minds in product who are not only making an impact on their product teams but within their organization and the product community-at-large.”

The full Product 50 list can be found online at

About Prove Identity, Inc. (“Prove”)

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

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