Presented by Prove
The Trust 25
Honoring the Leaders Defining Trust in the Digital Economy
AI is fundamentally changing the speed and sophistication of fraud, while simultaneously beginning to transact on our behalf through agentic commerce. Both mean digital trust has to work harder, and smarter, than ever before.
The Trust 25 Awards honor the leaders across fraud, payments, customer experience, agentic commerce, and identity who are rising to meet that challenge. Because we believe trust is stronger when we build it together.
5 Categories. 5 Winners Each. 25 Leaders Honored.
Why The Trust 25
As AI grows more pervasive, it's arming fraudsters with more sophisticated tools while simultaneously unlocking powerful new workflows that let agents act on our behalf. Every company is left asking the same question: how do you create trusted transactions without sacrificing the frictionless experience customers expect?
The Trust 25 recognizes the leaders in fraud, payments, customer experience, agentic commerce, and identity meeting this moment head on. It's a way to be recognized publicly, and a platform to share what they're learning with an industry racing to keep up.
We believe in the power of community. No single leader or company can define the standard for digital trust alone. It takes innovators, working in the open, together. The Trust 25 exists to give those leaders a platform, because we believe trust is strongest when we build it together.
The Trust 25 Award Categories
Leaders architecting solutions to ensure that as fraud gets smarter, trust gets stronger.
Leaders making sure that trust moves as fast as money does in the increasingly global and tokenized digital economy.
Leaders proving that security and a great experience aren't a tradeoff.
Leaders building the trust infrastructure for a world where AI agents can transact on our behalf.
Leaders ensuring that behind every digital interaction, there's a real, trusted human.
Meet The Judges
Nominations will be evaluated by an independent panel of industry experts, as well as Prove's leadership team.
Rewards and Recognition
Winners will receive:
- Recognition across Prove's website, social channels, and press release
- Personalized social banners to share the honor with your network
- A digital badge/credential for LinkedIn
- Feature in The Trust 25 report, with early access before public release
- A physical award, shipped to your door
- The opportunity to connect with fellow honorees and judges
- Priority access to Prove's 2027 VIP events, including Improve, the US Open, Waste Management Phoenix Open, and beyond
The Trust 25 Award Categories
