Prove Blog

Account takeover (ATO) fraud is rapidly becoming one of the biggest threats facing digital marketplaces and gig platforms. Learn how ATO attacks work, why they are accelerating, the latest fraud trends and statistics, and how continuous identity verification helps organizations prevent account takeovers while protecting revenue, customer trust, and user experience.

SMS pumping fraud is silently increasing verification costs for digital marketplaces by exploiting OTP workflows. Explore how these attacks operate, why traditional SMS authentication is failing, and how proactive phone intelligence can prevent fraud before an SMS is sent.

Prove and Baselayer simplify business verification by combining trusted identity, real-time KYB intelligence, and seamless onboarding into a single workflow without requiring additional verification steps.

What is account takeover fraud, and why are marketplaces increasingly vulnerable? Discover the financial impact of ATO attacks on gig platforms, including chargebacks, refund abuse, customer attrition, and the identity-driven strategies leading companies use to prevent fraud.

As frontier AI becomes a national security concern, identity verification, access controls, and fraud prevention are emerging as critical infrastructure for securing advanced AI systems while balancing privacy, compliance, and user trust.

Traders Magazine covers banks' push into tokenized deposits to counter stablecoin growth, quoting Prove's Fernando Castellanos, who says the move shows traditional financial institutions no longer treat blockchain-based finance as a sideline experiment. He notes banks want the same real-time settlement and 24/7 money movement that has driven stablecoin adoption, while positioning themselves for the broader shift toward tokenized assets.

Markets Media covers banks' push into tokenized deposits to counter stablecoin growth, quoting Prove's Fernando Castellanos, who says the move shows traditional financial institutions no longer treat blockchain-based finance as a sideline experiment. He notes banks want the same real-time settlement and 24/7 money movement that has driven stablecoin adoption, while positioning themselves for the broader shift toward tokenized assets.

Prove named Frances Zelazny, founder of Anonybit, as General Manager of New Market Innovations to build privacy-preserving biometric and KYC capabilities into its platform. Zelazny says pairing biometrics with Prove's decade of carrier-grade identity data creates "the gold standard" for identity assurance that competitors can't replicate.

G2 Weekly's identity newsletter highlights two Prove moves from the week of May 26: the company's hire of Anonybit founder Frances Zelazny to lead privacy-preserving biometrics, and its inaugural Executive Advisory Board to define trust infrastructure for AI agents. The newsletter frames both as part of a broader shift toward privacy, reusable trust, and AI authorization in executive hiring across the identity sector.

Prove moved two identity veterans into key platform roles: Frances Zelazny will lead new privacy-preserving biometric and KYC products, and Steve Craig steps into Head of Platform Strategy. The moves build on Prove's identity graph, which spans 10 billion devices and 2.5 billion verified identities covering 90% of digitally active adults worldwide.

BiometricUpdate covers Prove's Executive Advisory Board, launched to determine who is responsible when an AI agent completes a transaction on a consumer's behalf. Prove's Adi Marom says the company's decade of signals rooted in human digital behavior gives it an edge AI cannot replicate, and the board will help shape trust infrastructure for agentic commerce.

Prove has appointed biometrics industry veteran Frances Zelazny as General Manager of New Market Innovations to lead the development of privacy-preserving biometric and KYC compliance solutions. The move expands Prove’s digital identity platform with continuous, quantum-resistant identity assurance designed to combat AI-driven fraud and strengthen trust across the customer lifecycle.