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Ajay Patel

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The Crisis of Identity, Part 1: Why Agentic Commerce Needs a KYA Roadmap

As AI agents begin transacting on behalf of humans, the lack of a unified identity standard is creating a trust crisis in agentic commerce, one that Prove’s Know Your Agent (KYA) framework aims to solve by securely linking every agent action back to a verified human.

Ajay Patel
March 4, 2026
Blog
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