Agentic Commerce

In a recent interview on NYSE Live, Prove CEO Rodger Desai shared his perspective on one of the biggest challenges emerging in the AI economy: trust.

The FIDO Alliance’s new standards for agentic commerce mark a major step toward trusted AI-driven transactions, but they leave a critical question unanswered: how to verify the real identities behind AI agents. This article explores the gaps in AP2 and Verifiable Intent (VI) protocols and why foundational identity infrastructure will determine whether agentic commerce can scale securely.

As AI agents begin transacting on behalf of humans, the lack of a unified identity standard is creating a trust crisis in agentic commerce, one that Prove’s Know Your Agent (KYA) framework aims to solve by securely linking every agent action back to a verified human.