📈 CRO Series: Kathleen Waid @ Prove Identity Discusses Talent, Pipeline & Forecasting
I was thrilled to speak with Ross Lauder and John Quigley on their podcast Global Tech Leaders. They are hosting a CRO series that explores the nitty-gritty of Rev Ops, CX, GTM, and much more while also gleaning actionable insights from guests. In our discussion, we covered everything from my journey to becoming the CRO of Prove (tune-in to learn how my brief stint as a collections agent for a credit card company sparked my passion for preventing fraud), what sets the CRO apart from more traditional titles (such as the VP of Sales) within the SaaS context, the importance of forecasting accuracy, and what question I always ask in job interviews.
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Keep reading
Read the article: Prove’s State of Identity Report Highlights the New Rules of Digital TrustProve’s State of Identity Report explores why traditional point-in-time verification is failing and how businesses can transition to a continuous, persistent identity model to reduce fraud and improve user experience.
Read the article: The Super Bowl Highlights the Scale of Fraud in Online Sports GamingLearn how advanced identity verification helps sports betting operators combat fraud, deepfakes, and AI-driven threats.
Read the article: Identity Has Been Redefined. Here’s What That Means Now.In an era of deepfakes and automated fraud, traditional one-time identity verification is no longer enough. Learn why organizations must transition to continuous, adaptive identity systems to ensure security without sacrificing seamless user growth.
