📈 CRO Series: Kathleen Waid @ Prove Identity Discusses Talent, Pipeline & Forecasting
Kathleen Waid speaks with Ross Lauder and John Quigley on their podcast Global Tech Leaders
I was thrilled to speak with Ross Lauder and John Quigley on their podcast Global Tech Leaders. They are hosting a CRO series that explores the nitty-gritty of Rev Ops, CX, GTM, and much more while also gleaning actionable insights from guests. In our discussion, we covered everything from my journey to becoming the CRO of Prove (tune-in to learn how my brief stint as a collections agent for a credit card company sparked my passion for preventing fraud), what sets the CRO apart from more traditional titles (such as the VP of Sales) within the SaaS context, the importance of forecasting accuracy, and what question I always ask in job interviews.
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Kathleen Waid is the Chief Revenue Officer at Prove and is one of the Top 50 Women Leaders in SaaS of 2021 (awarded by The Software Report). Kathleen has over 20 years of experience developing highly productive sales teams for early-stage software companies, recruiting enterprise-level sales talent, and yielding revenue execution results. Before joining Prove, Kathleen held executive positions at Intelligent Results (acquired by First Data), Cyota (acquired by RSA), and HNC Software (acquired by FICO). Kathleen also served on the Pennsylvania Board of CASA, an organization that gives a voice to children in foster care. Kathleen received her M.B.A from Temple University and her B.S. from Bloomsburg University.
Keep reading
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Read the article: Account Takeovers: The Silent Revenue KillerAccount takeover (ATO) fraud is rapidly becoming one of the biggest threats facing digital marketplaces and gig platforms. Learn how ATO attacks work, why they are accelerating, the latest fraud trends and statistics, and how continuous identity verification helps organizations prevent account takeovers while protecting revenue, customer trust, and user experience.
Read the article: The Silent Drain: How SMS Pumping Is Bleeding Digital Marketplaces DrySMS pumping fraud is silently increasing verification costs for digital marketplaces by exploiting OTP workflows. Explore how these attacks operate, why traditional SMS authentication is failing, and how proactive phone intelligence can prevent fraud before an SMS is sent.
Trusted by 2000+ leading companies to reduce fraud and improve consumer experiences, Prove is the world’s most accurate identity verification and authentication platform.
