📈 CRO Series: Kathleen Waid @ Prove Identity Discusses Talent, Pipeline & Forecasting
I was thrilled to speak with Ross Lauder and John Quigley on their podcast Global Tech Leaders. They are hosting a CRO series that explores the nitty-gritty of Rev Ops, CX, GTM, and much more while also gleaning actionable insights from guests. In our discussion, we covered everything from my journey to becoming the CRO of Prove (tune-in to learn how my brief stint as a collections agent for a credit card company sparked my passion for preventing fraud), what sets the CRO apart from more traditional titles (such as the VP of Sales) within the SaaS context, the importance of forecasting accuracy, and what question I always ask in job interviews.
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Keep reading
Read the article: The Crisis of Identity, Part 2: From Human Identity to Agent Authority with the Prove Identity GraphExplore how the Prove Identity Graph extends verified human identity to securely authorize AI agents through device-bound cryptographic trust and a reusable identity passport that enables safe, scalable agentic commerce.
Read the article: Key Marketplace Risk Trends for 2026: Identity, Trust, and the Systems We Need to BuildExplore key marketplace risk trends for 2026, from identity-driven trust and safety strategies to fraud prevention and building resilient digital platforms.
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Read the article: The Crisis of Identity, Part 1: Why Agentic Commerce Needs a KYA RoadmapAs AI agents begin transacting on behalf of humans, the lack of a unified identity standard is creating a trust crisis in agentic commerce, one that Prove’s Know Your Agent (KYA) framework aims to solve by securely linking every agent action back to a verified human.
