📈 CRO Series: Kathleen Waid @ Prove Identity Discusses Talent, Pipeline & Forecasting
I was thrilled to speak with Ross Lauder and John Quigley on their podcast Global Tech Leaders. They are hosting a CRO series that explores the nitty-gritty of Rev Ops, CX, GTM, and much more while also gleaning actionable insights from guests. In our discussion, we covered everything from my journey to becoming the CRO of Prove (tune-in to learn how my brief stint as a collections agent for a credit card company sparked my passion for preventing fraud), what sets the CRO apart from more traditional titles (such as the VP of Sales) within the SaaS context, the importance of forecasting accuracy, and what question I always ask in job interviews.
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Industry leaders gathered at Prove's Improve Connect summit to discuss balancing frictionless digital experiences with the threat of AI-powered fraud. Experts from companies like Coinbase, Bluevine, and Google shared insights on navigating the challenges and opportunities of emerging technologies.
Digital identity theft is the new frontier of crime, where criminals steal our online "keys" to unlock financial accounts, social media, and even medical records, causing widespread damage and eroding trust in the digital world. Companies inadvertently contribute to this problem by failing to adequately protect user data with secure software development practices.
As organizations in the UK prioritize business growth through online transactions, establishing trust & safety with users is rapidly becoming the critical element that offers a competitive advantage.
