Prove and Baselayer Partner to Bring Real-Time Business Verification to ProveX

Business onboarding has become a balancing act between fraud prevention and customer experience. Organizations need to verify businesses, ownership structures, and risk exposure before approving an application. Yet, the data required to make those decisions is often fragmented across multiple sources. The result is onboarding processes that rely heavily on manual reviews, which creates delays for legitimate businesses while increasing operational costs for risk and compliance teams. In a market where faster onboarding is a competitive advantage, many organizations are still forced to choose between speed and confidence. Today, we're announcing a partnership designed to eliminate that tradeoff.

Prove and Baselayer have entered a strategic partnership to bring real-time business verification, entity resolution, and fraud intelligence directly into the ProveX digital trust exchange.

One onboarding flow, multiple trust decisions

Traditionally, organizations have had to treat identity verification and business verification as separate workflows. First, you verify the individual behind the application. Then, once you've established who that person is, you start a separate KYB process to determine whether the business itself is legitimate and compliant.

That approach creates unnecessary friction. It often requires multiple vendors, multiple API calls, and additional verification steps that slow down onboarding and complicate implementation.

With ProveX, the experience is much simpler.

Prove Pre-Fill® for Business helps establish trust in the applicant during onboarding. Once that trust has been established, organizations can instantly retrieve business verification and KYB intelligence from Baselayer through ProveX without forcing the applicant through another verification workflow.

In a single experience, organizations can answer two critical questions:

1. Is this person associated with this business?
2. Is this a business we should do business with?

Instead of orchestrating separate identity and KYB processes, customers get the signals they need to make both decisions at the same time.

Why KYB has been broken

Business information tends to be fragmented across multiple registries, vendors, and third-party sources, and it's rarely clean. Records can be outdated, fields are often missing, and the same business might show up in slightly different forms depending on where you're looking.

Linking a business to real people introduces another layer of complexity. Ownership structures aren't always transparent, and the data connecting individuals to businesses is often incomplete or inconsistent. The result is that many KYB flows end up relying heavily on manual review, a costly, time consuming bottleneck right where you're trying to move legitimate customers through quickly.

Derek Lanni VP, Acquisition Fraud Strategy at Synchrony explains it this way: “Organizations must balance new fraud threats, compliance requirements and customer expectations, all of which makes business onboarding more complex. The ability to quickly establish trust while maintaining confidence in the legitimacy of businesses and the individuals behind them, has become critical for financial institutions and all digital businesses."

A unified approach to business identity verification

The flow starts with whatever applicant attributes you already collect, namely, a phone number. Prove Pre-Fill® for Business helps connect the applicant to the business they represent and automatically populates known business attributes, reducing application friction and minimizing the information users need to enter manually.

Once the application is enriched, ProveX orchestrates the KYB process using Baselayer's business identity network to resolve inputs into a single authoritative business record and verify the legitimacy, ownership, and operational status of the entity in real time.

The output is a structured set of signals you can act on immediately: verified business attributes, clearer visibility into ownership and associated individuals, and confidence or risk indicators that help guide your decisioning, all inline within the onboarding flow.

Building the next generation of business trust

This integration provides several advantages for teams building onboarding and risk systems:

• Instant KYB + KYC in a single API call. 
• Real-time risk assessment at the point of application, with structured signals returned at the moment of decision.
• Access to business intelligence from Baselayer, one of the most comprehensive and continuously updated business identity networks in the U.S., helping reduce false positives, improve entity resolution, and avoid decisions based on stale or incomplete records.

Impact and value for the agentic era 

From an engineering perspective, the biggest impact of this integration is how much complexity it removes from the identity stack. Instead of stitching together multiple vendors for KYB, KYC, and data enrichment and writing the glue code to make them work together, organizations get a more unified pipeline inside ProveX. It means fewer integrations to manage, fewer edge cases between systems, and less time maintaining brittle workflows.

KYB has historically been a patchwork of APIs, data vendors, and manual interventions. This partnership will change that by unifying data, making signals consistent, and enabling decisions in real time.

Both Prove and Baselayer were recognized in Liminal's 2025 Business and Entity Verification Report as among the top 20 leaders shaping the future of KYB.

If you’re interested in the offering provided by ProveX and Baselayer, please contact us to learn more.