The Good, The Bad, and The Ugly about Apple Pay

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April 5, 2021
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April 5, 2021
The Good, The Bad, and The Ugly about Apple PayThe Good, The Bad, and The Ugly about Apple Pay

Many good things have been said about Apple Pay. And Apple Pay has delivered many good things. But there are dark clouds on the horizon.

The Good

Merchant Link recently released Apple Pay contactless payment solutions for its MICROS integrated point-of-sale systems. In addition, Merchant Link is known for its payment gateway and data security solutions. The company recently completed testing and transaction processing of Apple Pay payments on its POS systems. The solutions are available for POS systems that have been certified by Merchant Link. These solutions use both Verifone and ViVOtech hardware devices.

Contactless payment solutions continue to grow in demand as NFC-enabled mobile devices, including phones, tablets, and now watches, continue to penetrate the market. Companies like Apple are evolving and releasing solutions that are leveraging the reach of smartphones. Merchant Link is trying to portray itself as an industry leader by integrating potential solutions like Apple Pay contactless payments. Merchant Link is driving its products, services, and solutions to fulfill merchant and customer needs.

Apple Pay is active across 19 banks and 42 merchants. Apple Pay is already active across 19 apps as an in-app payment option. Apple Pay is gaining traction in usage among its merchant base. To cite an example, McDonald’s also noted that an impressive 50% of its tap-to-pay transactions came from Apple Pay since iOS 8.1.

Update: Many credit unions in the US are currently adopting Apple Pay NFC Payments, as revealed by Co-op Financial Services. The company announced that it is a Visa Engaged Issuer-Processor, authorized to service the enrolment of credit unions in Apple Pay immediately. Other current issuers that have joined the Apple Pay bandwagon include L&N Federal Credit Union, UW Credit Union, and M&T Bank (source: Apple Insider).

The Bad

Whole Foods is being touted as a high-profile adopter of Apple Pay. Mike Dudas, a known payments expert, had estimated that Apple Pay already accounted for 1% of all Whole Foods transactions, only a couple of weeks after its launch. But the encounter of Henry Blodget, CEO of Business Insider, tells a different story. He had asked a cashier at Whole Foods in Hyannis, Massachusetts, about Apple Pay. The cashier denied that he had witnessed shoppers using Apple Pay to pay. Moreover, it turned out that the cashier was not even trained to use Apple Pay.

An observation by Jefferson Graham, a technology columnist for USA TODAY, at a Panera Bread store showed that there were few takers for Apple Store at that store. The store did have Now Accepting Apple Pay signs put up, but Jefferson only a single customer using Apple Pay to pay in two hours.

Apple Pay has delivered many good things.

InfoScout recently tracked the shopping behavior and opinions of those in its 170,000 strong consumer panel. InfoScout surveyed those who own an iPhone 6/6 Plus and shopped on Black Friday at a retail store that accepted Apple Pay. It was revealed that more than 95% of those eligible to pay using Apple Pay didn’t use it this Black Friday. Moreover, more than 90% of iPhone 6/6 Plus owners, who shopped on Black Friday, have never tried using Apple Pay at checkout.

Further insights on the survey reveal that 32% of eligible users haven’t tried Apple Pay because they aren’t familiar with how it works, and 11% haven’t even heard of it. So it seems Apple still has lots to do in promoting its Apple Pay solution.

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