Prove Joins the Better Identity Coalition: A Commitment to Shaping the Future of Digital Identity

I'm proud to share that Prove has joined the Better Identity Coalition, and I have the privilege of serving as one of our representatives alongside our Chief of Staff, Cole Clark. How digital identity is built, governed, and trusted will shape how billions of people navigate their lives online. We believe that kind of responsibility demands more than technology. It demands collaboration, and the Better Identity Coalition is guiding the vision for how that can happen.

What Is the Better Identity Coalition?

The Better Identity Coalition is a nonpartisan group of leading companies and organizations united around a singular, urgent mission: to develop and advance better solutions for digital identity. The Coalition brings together voices from across the technology, financial services, healthcare, and policy sectors to push for a framework where digital identity is more secure, more private, and more accessible for every American.

At its core, the Coalition believes, as we do, that too many people are harmed every year by identity fraud, and that the systems we rely on today were not designed for the digital world we now inhabit. Driver's licenses, Social Security numbers, and knowledge-based authentication were never meant to bear the weight of our entire digital lives. The Better Identity Coalition is taking measures to change that, and to advocate for identity solutions that are fit for purpose in a modern, connected society.

Prove’s Commitment to Better Digital Identity

Digital identity is no longer a single-function technology solution. In the digital world, it sits precisely at the intersection of consumer protection, national security, financial inclusion, and civil rights. How we define, regulate, and implement digital identity has profound implications for:

• Security: Weak identity infrastructure is an open invitation for fraud, account takeover, and synthetic identity abuse. Billions of dollars and millions of people are affected annually.
• Privacy: The way identity is verified today often requires individuals to surrender far more personal information than necessary. Better identity means minimal disclosure and greater individual control.
• Equity and Access: Not everyone has equal access to traditional identity documents or verification methods. Modernizing digital identity is an opportunity to bring more people into the financial and digital mainstream, not leave them behind.
• Trust: Whether someone is opening a bank account, accessing government services, or signing a lease online, they deserve confidence that the system works for them, not against them.

The Better Identity Coalition plays a critical role in bridging the gap between what is technologically possible and what is practically, legally, and ethically deployable. Through policy advocacy, industry collaboration, and stakeholder education, the Coalition helps translate good ideas into real-world change.

Prove's Role in This Mission

Prove has spent years advancing a modern approach to digital identity. It’s one that emphasizes high-assurance signals, privacy-aware design, and seamless user experiences. But as the digital landscape evolves, so too must the definition of identity itself. It is no longer enough to authenticate only the individual at a single point in time; trust must extend across every interaction and to every agent acting on a user’s behalf.

This shift requires a more continuous, intelligence-driven model of identity verification. Powered by the Prove Identity Graph, which has been built on over a decade of orchestrated data spanning billions of devices and 2.5 billion verified identities, we are able to deliver real-time, persistent identity verification. This approach strengthens confidence not just in who a person is, but in the legitimacy of the actions taken in their name, enabling a secure transition from human-centric authentication to a framework that also governs agent authority.

This provides a foundation for identity that is dynamic, scalable, and resilient. It is designed to support a future where humans and digital agents can interact, transact, and participate in the digital economy with equal levels of trust, security, and accountability.

But technology alone doesn’t shape the future. Policy does. Standards do. Coalitions do.

That's why joining the Better Identity Coalition is a necessary step for us. We want to contribute to the broader conversation about what good looks like: what standards should govern digital identity, what regulatory frameworks will protect consumers without stifling innovation, and how industry can work with government to build infrastructure that serves everyone.

Cole and I are committed to showing up as engaged, constructive members of this coalition. We don't come to this table thinking we have all the answers. We come knowing that Prove's experience in the field gives us a perspective worth sharing, and that there is enormous wisdom in this room we are eager to absorb.

Guiding the Roadmap for Digital Identity

We are genuinely grateful to be welcomed into the Better Identity Coalition. The organizations and individuals who make up this coalition have been doing this work for years, always pushing for a better digital identity ecosystem at a time when it wasn't always easy to make the case. Their persistence has helped create the policy environment and industry awareness that makes Prove's own work possible.

It’s a responsibility we take seriously. We are committed to being thoughtful stewards of that opportunity, and to listen, to share, to advocate for solutions that put people first.

The work of defining digital identity and how it is governed, how it is built, how it earns public trust, is one of the defining challenges of this decade. The Better Identity Coalition is where that work gets done. We are honored to be part of it.

To our new colleagues in the Coalition: we look forward to working alongside you. To our customers, partners, and the broader Prove community: this is one more expression of our commitment to building identity solutions that are worthy of the trust you place in us.