Take a look at the 2021 Fortune 500 ranking, and you’ll notice a trend: companies that provide customers with premier digital experiences that are easy, secure, and privacy-enhancing climb the ranks, while companies that fail to pivot to digital-first strategies often fall by the wayside. For my latest Fast Company piece, I make my case for why companies should rethink their decentralized approach to digital authentication and embrace a more holistic, phone-centric model that reduces friction and protects consumer privacy.
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