Prove Selected to Join the World Economic Forum's Unicorn Innovator Community
Prove joins the World Economic Forum’s Unicorn Innovator Community as new research highlights the surge in AI-driven fraud, deepfakes, and the urgent need for more resilient, data-driven approaches to digital identity and trust.
Recognition comes as new research reveals deepfakes, AI-driven fraud, and the collapse of legacy authentication are redefining how digital trust must be established
New York, NY – May 12, 2026 – Prove, the leader in digital identity, today announced it has been selected to join the World Economic Forum's Unicorn Innovator Community, an invitation-only program for privately held, high-growth technology companies valued at over $1 billion. Members are chosen for their potential to address global challenges through breakthrough technology and to help shape the industries and policy frameworks of the future.
The selection arrives at a critical inflection point for digital trust. Prove's own State of Identity Report 2026 found that 88% of organizations expect AI-driven fraud to surge, yet 65% have no comprehensive plan to defend against it. Humans now correctly identify deepfake videos only 40% of the time, rendering visual verification unreliable, while 2.2 billion digital identities have been compromised globally since 2022, giving attackers an unprecedented supply of stolen data to fuel personalized, automated attacks. The World Economic Forum's Global Cybersecurity Outlook 2026 echoes these findings, identifying AI as the top driver of cybersecurity change and highlighting how widely available deepfake tools are driving the cost of impersonation toward zero.
Prove has spent more than a decade building the infrastructure this moment demands. Trusted by 19 of the top 20 U.S. banks and thousands of leading global brands, Prove authenticates individuals in real time using years of behavioral, device, and telemetry data – a continuously updated picture of who a person is, how they transact, and whether they authorized a specific action. This approach is resilient precisely because it is rooted in signals that cannot be deepfaked, phished, or stolen: longitudinal digital history accrued over time, not a document or a face captured in a single moment.
As a member of the Unicorn Innovator Community, Prove will bring this perspective to the tables where global technology policy is shaped – including the World Economic Forum Annual Meeting in Davos and regional summits. Prove's focus within the community will center on three priorities: combating AI-powered fraud at scale; establishing the standards and frameworks that define digital trust in an agentic AI world; and making the case for network-based, multi-signal approaches to identity that no single organization can build alone.
"We’ve spent more than a decade building toward a world where identity doesn't rely on documents or faces, signals that were always fragile,” said Ashley Kiolbasa, Chief Marketing Officer at Prove. “AI didn't create that fragility; it just made it impossible to ignore. The fakes and scams have only just begun, and solving what comes next requires not just better technology, but better collaboration. That's why the WEF matters."
“We are pleased to welcome Prove to the World Economic Forum’s Unicorn Community,” said Verena Kuhn, Head of Innovator Communities at the World Economic Forum. “As digital threats grow in scale and sophistication, advancing trusted, secure approaches to identity will be critical. Prove brings valuable expertise to our global, multi-stakeholder efforts to strengthen cybersecurity and shape the future of digital trust.”
As AI redefines what fraud looks like, and what trust requires, Prove will work alongside leaders in government, business, and civil society to help build a digital economy where identity is not a question, but proven.
About Prove Identity, Inc. Prove makes identity work – verifying real people, businesses, and agents in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and thousands of leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence. Learn more at www.prove.com.
About the World Economic Forum The World Economic Forum is the International Organization for Public-Private Cooperation, engaging the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. Established in 1971, it is headquartered in Geneva, Switzerland. Learn more at www.weforum.org.
Media Contact Prove: prove@calibercorporate.com
Source: BusinessWire, Prove Selected to Join the World Economic Forum's Unicorn Innovator Community
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