Prove’s Senior Sales Director & Head of LATAM Paulo Nascimento took center stage in a recent feature in IstoÉ Dinheiro, a prominent Brazilian business magazine with a readership and relevance akin to Bloomberg, Businessweek, The Economist, and Forbes Magazine.
The extensive two-page interview delves into Prove's impactful journey into the Brazilian market, shedding light on their recent strategic partnership with Elo and $40 million fundraise. In the feature, Nascimento provided insights into Prove’s cutting-edge Trust Score™, emphasizing how these innovations play a crucial role in avoiding Orange Accounts or “contas laranjas,” which are a major fraud issue in Brazil.
One standout aspect highlighted in the interview is Prove's commitment to digital inclusion. Nascimento discusses how the utilization of facial biometrics and proof of life, while revolutionary, necessitates users to have modern cell phones—a luxury not universally accessible in Brazil. This insight underscores Prove's dedication to addressing real-world challenges in the pursuit of a digitally inclusive future.
This feature not only cements Prove's position as an industry leader but also underscores our commitment to innovation, financial inclusion, and making a positive impact in the Brazilian market.
Read the full interview in IstoÉ Dinheiro to get an in-depth look at how Prove is shaping the future of identity verification and digital trust in Brazil.
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