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Industry leaders gathered at Prove's Improve Connect summit to discuss balancing frictionless digital experiences with the threat of AI-powered fraud. Experts from companies like Coinbase, Bluevine, and Google shared insights on navigating the challenges and opportunities of emerging technologies.
Digital identity theft is the new frontier of crime, where criminals steal our online "keys" to unlock financial accounts, social media, and even medical records, causing widespread damage and eroding trust in the digital world. Companies inadvertently contribute to this problem by failing to adequately protect user data with secure software development practices.
As organizations in the UK prioritize business growth through online transactions, establishing trust & safety with users is rapidly becoming the critical element that offers a competitive advantage.
