ClickCease

Escaping Bank Fees with FinTech

Prove
March 5, 2021

Whether it is about paying a friend for a bill shared at a restaurant or paying for a service provider, when it comes to paying other people, in Brazil, the first question usually is “What is your bank?” We no longer walk with too much money in the wallet, and transfer rates between banks are high. A DOC (transfer made in two days) costs R$8 on average and a TED (transfer completed in one day) on average R$13—but it can reach up to R$20 regardless of the amount you transfer. The issue applies especially to providers like contractors and janitors who are paid by service. They do not carry credit card machines, which have a cost.

Alternatively, to send money to others at no cost in Brazil, one can use a digital account with a free service—like Banco Inter or the PicPay app.

PicPay has no cost for the withdrawal and transfer between accounts in the app, and the customer may insert money to PicPay without paying for DOC or TED by issuing a ticket. The application allows you to generate a ticket for amounts between R$10 and R$500. Among digital banks, Neon and Inter also allow you to generate a ticket to send money to your own account.

In the last six months, PicPay has grown 25% a month in users. In addition to P2P transfers, it is also accepted in commercial establishments. The application also has a version for professionals—PicPay PRO, which charges a percentage per transaction and can receive payments in installments, and a version for business, called PicPay Companies.

Splitwise is another interesting case. The app allows users to manage shared expenses and is growing rapidly by word-of-mouth, although it still does not have customer service in Portuguese. According to Jon Bittner, CEO & Co-founder of Splitwise, Brazil is one of the top 10 markets for the company, which has millions of users worldwide sharing expenses worth billions of dollars in many currencies.

In Brazil, it is common to share bills, lend money to friends, or even borrow a credit card. Therefore, it is a good market for an app that helps people keep up with their shared expenses.

“Back in 2015, we noticed more and more people using Splitwise in Brazil, without any marketing or advertising. This inspired us to work on a translation of the app,” said Bittner. The Brazilian Portuguese translation was released in January 2016, and growth in Brazil started accelerating pretty much right away in February 2016. However, neither Splitwise nor PicPay has disclosed the number of active users.


Keep reading

See all blogs
Be Part of the Future of Fraud and Digital Identity at Prove’s improve 2024 Featuring Fraud Fight Club

Prove is hosting a digital identity summit – improve 2024 – with the help of Fraud Fight Club, in Charlotte, NC, on Thursday, April 25, 2024 - an exclusive gathering of top minds in fraud, risk, and identity.

Kelley Vallone
March 18, 2024
What Steph Curry Can Teach Us About B2B Onboarding

Just as every system needs a catalyst, Curry provides that for the Warriors. Identity verification is the catalyst for your B2B onboarding.

Kelley Vallone
March 13, 2024
Prove’s Tom Hill Provides Critical Identity Verification Considerations for Online Gambling Companies

Prove’s Tom Hill explains why creating an easy-to-use and engaging user experience will be critical for gaming organizations to rapidly onboard new customers.

Kaushal Ls
March 11, 2024