InsideBIGDATA Features Prove’s Tim Brown’s Fraud & AI Predictions for 2024


Tim Brown, Prove’s Global Identity Officer, was recently featured in InsideBIGDATA’s rundown of 2024 predictions for the big data market. Tim points out in his comments that the prevalence of fraud and identity theft is far greater than most enterprises realize, and is only worsening as fraudsters employ AI. With staggering numbers that support this alarming trend, Tim makes the case for better application of security tools, more rigorous identity verification, greater adoption of mobile authentication tools, and why businesses need to educate their users. Check out Tim’s commentary, along with insights from other data, security, and other B2B technology leaders in this wide-ranging, insightful piece.
Read the full article at InsideBIGDATA.

Keep reading
Read the article: The Death of the OTP: Why Legacy MFA is Failing the Modern ConsumerDiscover why legacy MFA is failing and how Prove Unified Authentication provides a smarter, frictionless alternative. Learn how to replace insecure SMS OTPs with continuous, multi-layered identity assurance that prevents fraud while boosting conversion rates.
Read the article: Prove Launches ProveX℠, the Internet’s First Digital Trust ExchangeProve launches ProveX, ProveX, a new digital trust exchange that enables enterprises to instantly access verified data and credentials from partners, while preserving trust through every interaction
Read the article: Beyond the OTP: Why SMS-Based 2FA Is Failing and What Comes NextExplore the classic conflict between security measures and user friction.