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Prove and BetMGM Partner to Improve and Fortify Digital Identity in Online Gaming

Kaushal Ls
April 9, 2024

We’re excited to announce that Prove and BetMGM, the sports betting and iGaming leader, have entered into a partnership which will elevate the security standards and user experience for BetMGM customers through the Prove Pre-Fill® identity solution.

Prove Pre-Fill® expedites digital consumer onboarding by up to 79%. Widely recognized and trusted, it is already employed by over 1,000 businesses worldwide, including nine of the top ten banks. This strategic alliance demonstrates Prove's leadership in helping organizations deliver seamless and secure digital sports betting and casino services, particularly in the U.S. states where BetMGM operates, pending regulatory approval.

Key highlights of the partnership include:

  • Streamlining User Onboarding: Prove Pre-Fill® technology will dramatically improve the onboarding process for BetMGM users, minimizing sign-up abandonment rates. By simplifying and expediting account creation, BetMGM aims to provide a frictionless experience from the start.
  • Preventing Bonus and Promotion Abuse: Prove's solutions will be crucial in preventing rampant bonus and promotion abuse – for example, using the same bonus code multiple times intended only for first-time users – within the BetMGM digital sports betting and casino platforms. This ensures a fair and secure user environment, fostering a trustworthy and enjoyable gaming experience.

The partnership between Prove and BetMGM signifies the importance of enhanced security and seamless user experiences in online gaming. As both companies continue to innovate and push boundaries, customers can look forward to an elevated standard of excellence in digital identity verification and online entertainment. Stay tuned for more updates as the collaboration unfolds.

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