Prove CMO Brad Rosenfeld | Most Influential CMOs to Follow in 2023
Today's rapidly changing business landscape has put unprecedented pressure on marketers to adapt to new technologies and demands. Brad Rosenfeld, the Chief Marketing Officer of Prove, has been at the forefront of many of these developments which is why Insight Success included him on their list of “most influential CMOs to Follow in 2023.” In an interview for their recent cover story, Brad looks back at his career so far, discusses the challenges and opportunities of hybrid work, and speaks about his passion for digital identity.
Brad Rosenfeld is an influential leader in the marketing industry, and his experience and insights provide valuable lessons for aspiring business leaders. With his vision, focus on digital trust, and commitment to workforce flexibility, he is leading the charge in transforming the way businesses operate in the digital world.
Read the full article here.
Keep reading
Read the article: Prove Partners with FNBO to Modernize Onboarding ExperienceProve's partnership with FNBO modernizes customer onboarding by leveraging the Prove Pre-Fill identity verification solution to create a seamless, secure, and digital-first experience for co-branded cards.
Read the article: Prove Launches Unified Authentication Solution with Passive, Persistent Customer RecognitionNew solution delivers measurable ROI by replacing SMS OTPs and mitigating SIM swap fraud – cutting costs, reducing abandonment, and enabling seamless customer experiences across channels.
Read the article: A Watershed Moment for Digital Banking: FDIC's New Stance on Pre-Filled Data Paves the Way for a Safer, Faster FutureIn this blog, we detail how the FDIC's new guidance, influenced by Prove's advocacy, allows banks to use pre-filled customer data for CIP. This change, empowering solutions like Prove Pre-fill®, significantly reduces friction, enhances security, and improves financial inclusion in digital banking by streamlining account opening and combating fraud.
