Today's rapidly changing business landscape has put unprecedented pressure on marketers to adapt to new technologies and demands. Brad Rosenfeld, the Chief Marketing Officer of Prove, has been at the forefront of many of these developments which is why Insight Success included him on their list of “most influential CMOs to Follow in 2023.” In an interview for their recent cover story, Brad looks back at his career so far, discusses the challenges and opportunities of hybrid work, and speaks about his passion for digital identity.
Brad Rosenfeld is an influential leader in the marketing industry, and his experience and insights provide valuable lessons for aspiring business leaders. With his vision, focus on digital trust, and commitment to workforce flexibility, he is leading the charge in transforming the way businesses operate in the digital world.
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Industry leaders gathered at Prove's Improve Connect summit to discuss balancing frictionless digital experiences with the threat of AI-powered fraud. Experts from companies like Coinbase, Bluevine, and Google shared insights on navigating the challenges and opportunities of emerging technologies.
Digital identity theft is the new frontier of crime, where criminals steal our online "keys" to unlock financial accounts, social media, and even medical records, causing widespread damage and eroding trust in the digital world. Companies inadvertently contribute to this problem by failing to adequately protect user data with secure software development practices.
As organizations in the UK prioritize business growth through online transactions, establishing trust & safety with users is rapidly becoming the critical element that offers a competitive advantage.
