Prove CMO Brad Rosenfeld | Most Influential CMOs to Follow in 2023

Today's rapidly changing business landscape has put unprecedented pressure on marketers to adapt to new technologies and demands. Brad Rosenfeld, the Chief Marketing Officer of Prove, has been at the forefront of many of these developments which is why Insight Success included him on their list of “most influential CMOs to Follow in 2023.” In an interview for their recent cover story, Brad looks back at his career so far, discusses the challenges and opportunities of hybrid work, and speaks about his passion for digital identity.
Brad Rosenfeld is an influential leader in the marketing industry, and his experience and insights provide valuable lessons for aspiring business leaders. With his vision, focus on digital trust, and commitment to workforce flexibility, he is leading the charge in transforming the way businesses operate in the digital world.
Read the full article here.

Keep reading
Read the article: Why Tokenization is the Foundation of AI-Ready IdentityLearn why tokenization is the key to AI-ready identity, enabling persistent, privacy-preserving, and fraud-resistant identity infrastructure at scale.
Read the article: How Digital Marketplaces Are Preparing for the Growing Threats of Bots and Identity FraudAs AI-powered bots and synthetic identity fraud industrialize marketplace abuse at unprecedented scale, digital platforms must shift from point-in-time fraud prevention toward continuous, intelligence-driven trust infrastructure to protect users and preserve platform integrity.
Read the article: The Last Gap in Silent Network Authentication. Closed.Learn how GSMA TS.43 is transforming mobile identity verification and how Prove leverages it to reduce reliance on SMS OTP while delivering stronger, device-bound authentication.
