Prove CMO Brad Rosenfeld on Fast Company | 3 big bets to accelerate onboarding and boost revenue in 2022

The author John Maxwell once wrote: “Change is inevitable. Growth is optional.” As the financial industry comes to terms with the rapid and profound changes in consumer behavior brought on by the COVID-19 pandemic, executives must find new and innovative ways to grow their businesses. In my article for Fast Company, I list my three major bets for 2022 on how marketing execs can harness new technology to stay competitive in the new year.
Read the full article here.
To learn about Prove’s identity solutions and how to accelerate revenue while mitigating fraud, schedule a demo today.

Keep reading
Read the article: Biometric Update: Prove Unveils Identity Layers to Secure AI Agent TransactionsProve has launched Prove Verified Agent, a new identity and trust solution tailored to the emerging $1.7 trillion agentic commerce economy. Prove Verified Agent binds verified identity, intent, payment credentials and consent into a single, auditable transaction unit.
Read the article: Prove Launches Verified Agent Solution to Secure the $1.7 Trillion Agentic Commerce RevolutionProve launches Prove Verified Agent to secure the emerging $1.7 trillion agentic commerce market. This solution provides a new trust framework by cryptographically binding verified identity, intent, payment credentials, and consent for autonomous agents. Learn how Prove's frontier digital identity framework enables safe, scalable, and fraud-resistant agent-driven transactions.
Read the article: The Future of Digital Identity Unveiled at Improve 2025Prove’s Improve 2025 brought 200+ leaders together to explore digital identity, fraud prevention, and customer experience—plus the launch of Identity Graph
