Prove CMO Brad Rosenfeld on Fast Company | The ultimate MarTech arsenal: 8 powerful tools for 2023
Are you ready for the emerging marketing challenges of Q2? To stay ahead of the curve, you need the right tools in your arsenal. In his latest article for Fast Company, Prove CMO Brad Rosenfeld identifies the eight powerful marketing technology tools that he and his team can’t live without. Check out the article and start expanding your MarTech arsenal today!
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Read the article: Prove Launches Unified Authentication Solution with Passive, Persistent Customer RecognitionNew solution delivers measurable ROI by replacing SMS OTPs and mitigating SIM swap fraud – cutting costs, reducing abandonment, and enabling seamless customer experiences across channels.
Read the article: A Watershed Moment for Digital Banking: FDIC's New Stance on Pre-Filled Data Paves the Way for a Safer, Faster FutureIn this blog, we detail how the FDIC's new guidance, influenced by Prove's advocacy, allows banks to use pre-filled customer data for CIP. This change, empowering solutions like Prove Pre-fill®, significantly reduces friction, enhances security, and improves financial inclusion in digital banking by streamlining account opening and combating fraud.
Read the article: The Anatomy of a Systemic Failure: The U.S. Banking System as a Conduit for Transnational CrimeThe U.S. banking system is a conduit for transnational crime, with systemic failures in identity verification and a lack of oversight, enabling fraud and money laundering. Read Prove’s call to action for the financial industry.
