Prove CMO Brad Rosenfeld on Forbes | How Marketers Are Fighting Rising Ad Costs
The rising cost of digital advertising is posing a major challenge for marketers. In today’s competitive marketplace, reaching the right consumers has never been more expensive or more critical. In a recent article published by Forbes, I offer some key strategies for reaching more customers without breaking the bank.
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Read the article: Biometric Update: Prove Unveils Identity Layers to Secure AI Agent TransactionsProve has launched Prove Verified Agent, a new identity and trust solution tailored to the emerging $1.7 trillion agentic commerce economy. Prove Verified Agent binds verified identity, intent, payment credentials and consent into a single, auditable transaction unit.
Read the article: Prove Launches Verified Agent Solution to Secure the $1.7 Trillion Agentic Commerce RevolutionProve launches Prove Verified Agent to secure the emerging $1.7 trillion agentic commerce market. This solution provides a new trust framework by cryptographically binding verified identity, intent, payment credentials, and consent for autonomous agents. Learn how Prove's frontier digital identity framework enables safe, scalable, and fraud-resistant agent-driven transactions.
Read the article: The Future of Digital Identity Unveiled at Improve 2025Prove’s Improve 2025 brought 200+ leaders together to explore digital identity, fraud prevention, and customer experience—plus the launch of Identity Graph
