Prove CMO Brad Rosenfeld on Forbes | How Marketers Are Fighting Rising Ad Costs
The rising cost of digital advertising is posing a major challenge for marketers. In today’s competitive marketplace, reaching the right consumers has never been more expensive or more critical. In a recent article published by Forbes, I offer some key strategies for reaching more customers without breaking the bank.
Keep reading
Read the article: The Death of the OTP: Why Legacy MFA is Failing the Modern ConsumerDiscover why legacy MFA is failing and how Prove Unified Authentication provides a smarter, frictionless alternative. Learn how to replace insecure SMS OTPs with continuous, multi-layered identity assurance that prevents fraud while boosting conversion rates.
Read the article: Prove Launches ProveX℠, the Internet’s First Digital Trust ExchangeProve launches ProveX, ProveX, a new digital trust exchange that enables enterprises to instantly access verified data and credentials from partners, while preserving trust through every interaction
Read the article: Beyond the OTP: Why SMS-Based 2FA Is Failing and What Comes NextExplore the classic conflict between security measures and user friction.
