Prove CMO Brad Rosenfeld on Forbes | How Marketers Are Fighting Rising Ad Costs
The rising cost of digital advertising is posing a major challenge for marketers. In today’s competitive marketplace, reaching the right consumers has never been more expensive or more critical. In a recent article published by Forbes, I offer some key strategies for reaching more customers without breaking the bank.
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Read the article: Key Marketplace Risk Trends for 2026: Identity, Trust, and the Systems We Need to BuildExplore key marketplace risk trends for 2026, from identity-driven trust and safety strategies to fraud prevention and building resilient digital platforms.
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Read the article: The Crisis of Identity, Part 1: Why Agentic Commerce Needs a KYA RoadmapAs AI agents begin transacting on behalf of humans, the lack of a unified identity standard is creating a trust crisis in agentic commerce, one that Prove’s Know Your Agent (KYA) framework aims to solve by securely linking every agent action back to a verified human.
Read the article: Why Prove Matters When Identity Data Leaks Become Critical Infrastructure FailuresAs large-scale data breaches expose billions of identity records, traditional identity verification and KYC models fail under automated fraud, making cryptographically anchored, persistent digital identity critical infrastructure.
