Prove CMO Brad Rosenfeld on Forbes | How Marketers Are Fighting Rising Ad Costs
Prove CMO Brad Rosenfeld on Forbes | How Marketers Are Fighting Rising Ad Costs
The rising cost of digital advertising is posing a major challenge for marketers. In today’s competitive marketplace, reaching the right consumers has never been more expensive or more critical. In a recent article published by Forbes, I offer some key strategies for reaching more customers without breaking the bank.
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Read the article: Apple’s Two-iPhone Handoff Isn’t Really an SMS Security StoryExplore how Apple iPhone Handoff impacts SMS security, passkeys, and account takeover risks—and why trusted-device security matters for authentication.
Read the article: Still Using SMS OTP? See What It’s Really Costing Your BusinessSee what SMS OTP is really costing your business. Prove’s Beyond OTP Assessment measures cost, customer friction, fraud exposure, and OTP dependency, and provides a practical path toward Unified Authentication.
Read the article: Prove Extends SIM-Based Silent Authentication to Wi-Fi and Mobile WeProve has extended its SIM-based silent authentication technology to Wi-Fi connections and mobile web sessions, allowing supported authentication flows to verify possession of a mobile device without requiring a direct cellular data connection or an SMS one-time passcode.
