The rise of eCommerce has created both opportunities and challenges for small merchants. While it has enabled them to reach customers worldwide, it has also intensified competition with large companies. To succeed in this digital age, smaller merchants need to adopt the latest digital identity technology or risk getting left behind. To this end, they can implement a handful of strategies, including introducing membership programs to enhance customer acquisition and retention, streamlining the checkout process with digital identity technology to reduce cart abandonment, using data to personalize the shopping experience and increase sales, and leveraging digital identity technology to prevent fraud and ensure security. By pairing these strategies with their unique brand identity, small merchants can increase revenue and stand out from the competition.

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