Prove Sr. Director of Marketing Yuka Yoneda on Built In NYC | How NYC Marketing Leaders Are Scaling Their Teams
Scaling a rapidly growing marketing team can be tricky. I’ve made many mistakes along the way as I’ve helped to grow Prove’s marketing team from one person to now more than 15. See what I’ve learned along the way in this article on Built In NYC featuring myself and two other New York City marketing leaders who are continuing to build out their marketing teams.
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Read the article: Beyond the OTP: Why SMS-Based 2FA Is Failing and What Comes NextExplore the classic conflict between security measures and user friction.
Read the article: Anatomy of an Account Takeover Attack: Analysis and Response PlanLearn practical strategies for handling identity verification API errors or no-match responses. Explore fallback methods and clear communication tactics to ensure a smooth, user-friendly experience.
Read the article: Prove Global Fraud Policy℠: A New, Adaptive Standard for Digital IdentityIntroducing the Global Fraud Policy (GFP), Prove’s new unified, adaptive fraud-defense engine that replaces fragmented, custom rules with a single, comprehensive policy that automatically updates as new threats emerge. This forward-looking framework helps businesses anticipate and respond to evolving threats like GenAI deepfakes, synthetic identities, and eSIM bots, protecting customers at scale.
