Prove Sr. Director of Marketing Yuka Yoneda on Built In NYC | How NYC Marketing Leaders Are Scaling Their Teams
Prove Sr. Director of Marketing Yuka Yoneda on Built In NYC | How NYC Marketing Leaders Are Scaling Their Teams
Scaling a rapidly growing marketing team can be tricky. I’ve made many mistakes along the way as I’ve helped to grow Prove’s marketing team from one person to now more than 15. See what I’ve learned along the way in this article on Built In NYC featuring myself and two other New York City marketing leaders who are continuing to build out their marketing teams.
The modern
way of proving identity
Trusted by 2,000+ leading companies to reduce fraud and improve consumer
Keep reading
Read the article: How Public SMS Numbers Undermine OTP VerificationPublic SMS numbers can bypass basic OTP verification and expose onboarding flows to fraud. Learn why OTP alone isn’t enough and how layered identity and risk signals can help.
Read the article: Trust at Marketplace Speed: Why Authentication Is Becoming Persistent InfrastructureLearn why marketplace authentication must extend beyond login. Explore how persistent identity, cryptographic possession, and risk-based authentication can help marketplaces prevent account takeover, reduce friction, and maintain trust across the customer lifecycle.
Read the article: Beyond the OTP: What’s Driving the Next Generation of Authentication in Online GamingLearn why online gaming authentication is moving beyond passwords, SMS OTPs, and traditional MFA toward continuous, risk-based trust. Explore how persistent identity, cryptographic possession, device and network intelligence, and adaptive authentication can help gaming operators reduce fraud while creating a more seamless player experience.
