Prove Sr. Director of Marketing Yuka Yoneda on Built In NYC | How NYC Marketing Leaders Are Scaling Their Teams
Scaling a rapidly growing marketing team can be tricky. I’ve made many mistakes along the way as I’ve helped to grow Prove’s marketing team from one person to now more than 15. See what I’ve learned along the way in this article on Built In NYC featuring myself and two other New York City marketing leaders who are continuing to build out their marketing teams.
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Read the article: Prove Launches Unified Authentication Solution with Passive, Persistent Customer RecognitionNew solution delivers measurable ROI by replacing SMS OTPs and mitigating SIM swap fraud – cutting costs, reducing abandonment, and enabling seamless customer experiences across channels.
Read the article: A Watershed Moment for Digital Banking: FDIC's New Stance on Pre-Filled Data Paves the Way for a Safer, Faster FutureIn this blog, we detail how the FDIC's new guidance, influenced by Prove's advocacy, allows banks to use pre-filled customer data for CIP. This change, empowering solutions like Prove Pre-fill®, significantly reduces friction, enhances security, and improves financial inclusion in digital banking by streamlining account opening and combating fraud.
Read the article: The Anatomy of a Systemic Failure: The U.S. Banking System as a Conduit for Transnational CrimeThe U.S. banking system is a conduit for transnational crime, with systemic failures in identity verification and a lack of oversight, enabling fraud and money laundering. Read Prove’s call to action for the financial industry.
