ClickCease

Global Credit Card Issuer

How a leading credit card issuer drove 35% less drop-offs

Goal : Goals: Streamline onboarding;
Fraud mitigation

Industry:  Financial Services;
Credit Card; Healthcare

CHALLENGE :

The credit card issuer needed a fast, frictionless, and privacy-enhanced experience for a preventative healthcare provider that would not hinder sign-ups.

SOLUTION :

By integrating Prove Pre-Fill® into the credit card company’s verification service, the healthcare client could enable users to securely verify their identities in real time using their mobile phones. The result was a fast, frictionless identity verification process at onboarding.

87%

Success rate in instantly verifying a user’s identity

35%

Reduction in customer drop-off during registration

22%

Faster onboarding

78%

Accuracy of auto-filled data

When a leading credit card issuer was charged with enabling fast, frictionless, and privacy-enhanced experiences for a preventative healthcare provider serving over 600,000 community members, they turned to Prove Pre-Fill® to provide a streamlined and secure way for consumers to verify their identities online. Additionally, the provider required enhanced privacy to comply with HIPAA regulations.

An invaluable solution balances the need for strong identity verification and
a seamless sign-up experience

By integrating Prove Pre-Fill® with the leading credit card issuer service, the healthcare client enabled users to securely verify their identities in real time using their mobile phones. The result was a fast, frictionless identity verification process at onboarding that drove a 312% increase in the number of app downloads in the first 10 months after launch.

The Prove Pre-Fill® flow has proven to be an invaluable solution to sign-up speed and customer retention. When comparing users who opted into the flow with those who did not, the company observed a 22% faster onboarding speed, equivalent to a 47-second time savings. This means that users were able to more quickly navigate through the registration steps and that led to a 35% reduction in customer abandonment.

During the four-month pilot period, the solution also achieved an 87% success rate in instantly verifying a user’s identity and auto-filling their personal information with authenticated, accurate data. Instant identity verification greatly enhanced efficiency, helping to minimize time-consuming manual verification methods.

Furthermore, the solution achieved 78% accuracy with auto-filled data, meaning those users did not require any changes to their name and address information. The high level of accuracy significantly reduced the chances of errors or inconsistencies, enabling a smoother sign-up process.

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