ClickCease

How to Close the Trust Gap and Approve More Customers Online

Prove
February 17, 2021

“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.

So how can companies close the trust gap and approve more consumers online while still mitigating fraud?

Prove’s VP of Fraud Product Management, Ryan Alexander, shared 3 things that companies should be considering to improve their identity proofing processes with InfoSecurity Magazine today.

Click here to read the full article.


No items found.

Keep reading

See all blogs
2024 Mobile Fraud Market Trends in the UK and Europe

The UK and Europe are experiencing a massive increase in mobile fraud. Consumers, businesses, and government agencies are alarmed and pondering their next steps as they prepare to deal with several emerging trends that have surfaced in 2024.

Charlie Rowland
June 18, 2024
Prove’s Brad Rosenfeld Explains the New Customer Onboarding Process on Fast Company

No longer confined to top-of-funnel engagement and brand awareness, CMOs are now leading efforts to shape the entire customer experience journey.

Kaushal Ls
June 6, 2024
PYMNTS TV: Prove CEO Rodger Desai Explains Need for Phone-Based Approach to Authentication

Prove’s CEO Rodger Desai was featured recently on PYMNTS TV, where he met with PYMNTS CEO Karen Webster to discuss trends and shifts in the identity verification market.

Kaushal Ls
June 4, 2024