How to Close the Trust Gap and Approve More Customers Online


“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.
So how can companies close the trust gap and approve more consumers online while still mitigating fraud?
Prove’s VP of Fraud Product Management, Ryan Alexander, shared 3 things that companies should be considering to improve their identity proofing processes with InfoSecurity Magazine today.
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Read the article: How Prove’s Global Fraud Policy Stops Phone-Based Fraud Others MissLearn how Prove’s Global Fraud Policy (GFP) uses an adaptive, always-on engine to detect modern phone-based threats like recycled number fraud and eSIM abuse. Discover how organizations can secure account openings and recoveries without increasing user friction.
Read the article: Prove Supports Safer Internet Day: Championing a Safer, More Trustworthy Digital WorldProve proudly supports the goals and initiatives behind Safer Internet Day, a worldwide effort that brings together individuals, organizations, educators, governments, and businesses to promote the safe and positive use of digital technology for all, especially young people and vulnerable users.
Read the article: Prove’s State of Identity Report Highlights the New Rules of Digital TrustProve’s State of Identity Report explores why traditional point-in-time verification is failing and how businesses can transition to a continuous, persistent identity model to reduce fraud and improve user experience.