How to Close the Trust Gap and Approve More Customers Online
“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.
“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.
So how can companies close the trust gap and approve more consumers online while still mitigating fraud?
Prove’s VP of Fraud Product Management, Ryan Alexander, shared 3 things that companies should be considering to improve their identity proofing processes with InfoSecurity Magazine today.
Click here to read the full article.
The modern
way of proving identity
Trusted by 2,000+ leading companies to reduce fraud and improve consumer
Keep reading
Read the article: Traceable evidence will form the basis of AI agents: Authenticate 2026 speakersExperts from Consult Hyperion, Prove, NIST, iProov identify biometric binding, liveness among key tools
Read the article: Rodger Desai on Continuous Identity and Trust in the AI EraIn this interview with Investment Reports, Prove Founder and CEO Rodger Desai explains how AI is changing identity and fraud prevention, why trust must be continuous, and how cryptographic binding can help secure human- and agent-led transactions.
Read the article: What's Next for Payments & Crypto? 5 Insights from Visa, PayPal, Amazon, Stripe, and MoreExplore five payments and crypto predictions for 2027 from Trust 25 leaders, covering stablecoins, AI agents, fraud prevention, digital identity, and payment security.
