How to Close the Trust Gap and Approve More Customers Online
“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.
“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.
So how can companies close the trust gap and approve more consumers online while still mitigating fraud?
Prove’s VP of Fraud Product Management, Ryan Alexander, shared 3 things that companies should be considering to improve their identity proofing processes with InfoSecurity Magazine today.
Click here to read the full article.
The modern
way of proving identity
Trusted by 2500+ leading companies to reduce fraud and improve consumer
Keep reading
Read the article: How to Achieve More B2B Customer Growth With Prove Pre-Fill® for BusinessProve Pre-Fill® for Business provides a comprehensive solution for organizations that want to onboard businesses by delivering faster onboarding, a decrease in abandonment, and a reduction in fraud (relative to attack rate).
Read the article: Account Takeovers: The Silent Revenue KillerAccount takeover (ATO) fraud is rapidly becoming one of the biggest threats facing digital marketplaces and gig platforms. Learn how ATO attacks work, why they are accelerating, the latest fraud trends and statistics, and how continuous identity verification helps organizations prevent account takeovers while protecting revenue, customer trust, and user experience.
Read the article: The Silent Drain: How SMS Pumping Is Bleeding Digital Marketplaces DrySMS pumping fraud is silently increasing verification costs for digital marketplaces by exploiting OTP workflows. Explore how these attacks operate, why traditional SMS authentication is failing, and how proactive phone intelligence can prevent fraud before an SMS is sent.
Trusted by 2000+ leading companies to reduce fraud and improve consumer experiences, Prove is the world’s most accurate identity verification and authentication platform.
