How to Close the Trust Gap and Approve More Customers Online
“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.
“Trust gap” is a term that has been trending since the start of the COVID pandemic – have you heard of it? It refers to the discrepancy between the percentage of customers that companies can trust and greenlight immediately in-person vs. how many they can trust online. With more and more consumers interacting online than ever before, and more fraudsters taking advantage of that surge, the trust gap is forcing companies to put more security hurdles in place, hindering the customer experience.
So how can companies close the trust gap and approve more consumers online while still mitigating fraud?
Prove’s VP of Fraud Product Management, Ryan Alexander, shared 3 things that companies should be considering to improve their identity proofing processes with InfoSecurity Magazine today.
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