How Prove and authID Are Cutting Off Deepfake Fraud at the Source

Everything is digital, or at least that’s how it seems to those engaged with modern commerce. The technology driving this digital evolution is moving forward at an unprecedented pace, and unfortunately, so is the sophistication of those seeking to exploit it. With every cool new technological advance, fraudsters get smarter, too. What we're seeing now is a huge leap in AI-generated fake identities and deepfakes. Yet, these have advanced beyond just incremental threats; they demonstrate that we’re facing a fundamental challenge to the very foundation of digital trust.

Prove Identity and authID announced a strategic partnership to combat the fast-growing threat of AI-generated fraud, including deepfakes used to bypass ID verification and liveness checks. We are setting a new, higher standard for secure, privacy-preserving identity verification globally, specifically designed to combat the next wave of sophisticated, AI-driven fraud. Together, our two companies bring complementary capabilities to stop attackers at the source – long before they can stitch together fabricated digital identities from stolen data, synthetic profiles, or sophisticated deepfakes.

Why This Partnership Now? The Rise of the AI Fraudster

We've all seen the headlines and perhaps even the unsettling examples of deepfakes. What once seemed like it could only happen in a dystopian novel is now a potent tool for fraudsters. AI-generated fake passports, driver's licenses, and even convincing spoofs of liveness detection systems are making it easier for bad actors to create entirely synthetic identities. These attacks often begin with a burner phone and end with fraudulent identities slipping through onboarding systems undetected, leading to massive financial losses and reputational damage.

At Prove, our mission has always been to deliver the world’s most accurate identity verification and authentication, enabling trusted digital experiences that drive user growth. To maintain our leadership and ensure our customers remain resilient against these evolving threats, we sought to strengthen our defenses with the best available technology, and that led to our partnership with authID.

authID's approach to privacy-first, biometric identity verification offers an essential element in fortification against the threats of fraudsters using deepfakes. Their patented PrivacyKey™ architecture, which ensures no biometric data is ever stored, combined with their chipset-level image integrity analysis, provides the cryptographically bound trust layer needed to deliver unmatched accuracy in linking identity attributes to verified users. This partnership allows us to stop fraud before it even starts.

The Solution: A Layered Defense Against AI-Generated Fraud

Together Prove and authID create a powerful, layered defense that targets the core vectors of AI-driven identity fraud: the fraudulent device and the synthetic media.

Here's how this integrated approach works:

• Prove's Mobile Intelligence: We provide real-time signals based on the behavioral history of a phone number. This includes insights derived from phone tenure, account activity, and cryptographic login data. This is persistently orchestrated as part of our global phone identity graph, which stretches back 7 to 12 years. These signals allow us to instantly assess whether a phone is trustworthy, if it's likely operated by a bot or a human, and how long it has been a part of the mobile ecosystem. If a fraudster uses a SIM card that’s not theirs, our signals flag the risk immediately.
• authID's Biometric Identity Verification: Integrated seamlessly into our platform, authID contributes their advanced biometric capabilities. Crucially, this includes their chipset-level image integrity analysis, which can verify whether a photo or video was captured by a legitimate phone camera or was generated using AI. This distinction is essential in catching fraudsters attempting to trick facial recognition or liveness checks using synthetic media. Furthermore, authID's PrivacyKey™ ensures that while we achieve industry-leading accuracy (1:1 billion identity match performance), user privacy is paramount, as no biometric data is ever stored.

Together, these complementary signals create one of the strongest defenses available against identity fraud driven by generative AI. If a fraudster uses a real device but produces manipulated content, our combined solution provides a root of accountability and a clear signal of fraudulent intent. This is powerful because it enables us to fundamentally cut off synthetic identities at their genesis.

Setting the Gold Standard for Digital Trust Worldwide

This collaboration will deliver unique and impactful benefits to our customers and the broader digital ecosystem, including:

• Unmatched Fraud Prevention: For our more than 1500 enterprise customers across industries like fintech lending, banking, crypto, online gaming, healthcare, insurance, and marketplaces, this partnership means a breakthrough defense against sophisticated AI-generated fraud, including deepfakes and account takeovers. It significantly reduces fraud losses by stopping attacks at their earliest stages.
• Enhanced User Onboarding and Servicing: Organizations will be able to deterministically onboard more end-users and deliver stronger assurance of identity ownership across all digital processes, all while reducing friction for legitimate customers. This means more seamless yet highly secure digital experiences throughout the customer lifecycle.
• Global Expansion and Scalability: As Prove continues to expand its global reach outside the U.S., the demand for scalable, secure, and privacy-preserving identity proofing methods is paramount. authID’s solutions enable us to meet this demand, ensuring robust identity verification that adheres to global privacy standards.
• Setting a New Industry Standard: By combining Prove's industry-leading identity verification and onboarding solutions with authID's cutting-edge, privacy-first biometrics, we are jointly setting a new benchmark for secure and trusted digital transactions worldwide.

This new chapter for digital identity is defined by threats that innovate at an astonishing speed, and in ways that tax the ability of technology innovation to keep pace. Our partnership with authID gives Prove the opportunity to provide our customers with the most robust tools to verify users securely in even the highest-risk environments. Collaboratively, we’re building a more secure and trustworthy digital future.

Prove experts can help you combat deepfake fraud. Contact us to learn more.