Back to the Future: How CMOs can Leverage the QR Code Resurgence to Boost Revenue
Inspired by the 90s nostalgia in this year’s Super Bowl, I penned an article in Fast Company about the surprising comeback of the ultimate throwback technology—the QR Code—and why it should be considered every CMOs secret weapon. Read the full story here.
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Read the article: Prove Launches Unified Authentication Solution with Passive, Persistent Customer RecognitionNew solution delivers measurable ROI by replacing SMS OTPs and mitigating SIM swap fraud – cutting costs, reducing abandonment, and enabling seamless customer experiences across channels.
Read the article: A Watershed Moment for Digital Banking: FDIC's New Stance on Pre-Filled Data Paves the Way for a Safer, Faster FutureIn this blog, we detail how the FDIC's new guidance, influenced by Prove's advocacy, allows banks to use pre-filled customer data for CIP. This change, empowering solutions like Prove Pre-fill®, significantly reduces friction, enhances security, and improves financial inclusion in digital banking by streamlining account opening and combating fraud.
Read the article: The Anatomy of a Systemic Failure: The U.S. Banking System as a Conduit for Transnational CrimeThe U.S. banking system is a conduit for transnational crime, with systemic failures in identity verification and a lack of oversight, enabling fraud and money laundering. Read Prove’s call to action for the financial industry.
