Our CEO Rodger Desai was honored to join NYSE Floor Talk host Judy Shaw on the floor of the iconic New York Stock Exchange last week to discuss how Prove helps companies modernize their digital flows to give customers experiences that are secure but also convenient and private. Read on for key takeaways from the interview and watch the full video below.
Here are 3 takeaways from the interview:
- Prove is the modern way of proving identity both securely and easily.
“As we live our lives online, security is paramount,” explained Desai. “One of the things that keeps both CEOs and consumers up at night is: are they secure when they shop online or bank online? Prove is a modern way to secure transactions. We make it easy for banks and other companies to know that it’s really their customers on the other end of a transaction.”
- Mitigating fraud should now be table stakes. Balancing security with privacy and ease/convenience is the new bar to meet.
“I think the real test of whether you’re doing this well is if you can balance security, ease of use and also privacy, where consumers don't have to share a lot of their personal information. With most of the legacy solutions, there’s always a tradeoff of one of those things. Prove enables businesses to balance all of those factors together because of our unique technology.”
- The digital economy is facing an identity crisis. But it’s an opportunity for brands that innovate to gain more market share.
“As I watch the morning news, everything points back to the identity crisis we have in the digital economy,” said Desai. “My prediction for 2023 is that brands that leverage advanced identity tech like Prove’s to modernize how they do business online and make it easier to do business will gain more market share over time.”
Many thanks to the NYSE and Judy Shaw, and for more insightful conversations with influential CEOs and founders, check out the Floor Talk series here.
Interview responses have been edited for brevity and clarity.
Keep reading
AI tools can autonomously generate threat detection queries, sift through vast amounts of data, and pinpoint potential threats without manual intervention.
Deepfakes, while not entirely new, have reached a level of sophistication that challenges businesses that are trying to deliver frictionless digital onboarding to their users.
The Federal Trade Commission (FTC) received reports of a significant increase in SIM swap attacks in 2023, and Experian's 2024 scam forecast identified SIM swapping as one of the top threats, emphasizing the need for heightened awareness and preventive measures.
