NYSE Floor Talk Interview with Prove CEO Rodger Desai
Our CEO Rodger Desai was honored to join NYSE Floor Talk host Judy Shaw on the floor of the iconic New York Stock Exchange last week to discuss how Prove helps companies modernize their digital flows to give customers experiences that are secure but also convenient and private. Read on for key takeaways from the interview and watch the full video below.
Here are 3 takeaways from the interview:
- Prove is the modern way of proving identity both securely and easily.
“As we live our lives online, security is paramount,” explained Desai. “One of the things that keeps both CEOs and consumers up at night is: are they secure when they shop online or bank online? Prove is a modern way to secure transactions. We make it easy for banks and other companies to know that it’s really their customers on the other end of a transaction.”
- Mitigating fraud should now be table stakes. Balancing security with privacy and ease/convenience is the new bar to meet.
“I think the real test of whether you’re doing this well is if you can balance security, ease of use and also privacy, where consumers don't have to share a lot of their personal information. With most of the legacy solutions, there’s always a tradeoff of one of those things. Prove enables businesses to balance all of those factors together because of our unique technology.”
- The digital economy is facing an identity crisis. But it’s an opportunity for brands that innovate to gain more market share.
“As I watch the morning news, everything points back to the identity crisis we have in the digital economy,” said Desai. “My prediction for 2023 is that brands that leverage advanced identity tech like Prove’s to modernize how they do business online and make it easier to do business will gain more market share over time.”
Many thanks to the NYSE and Judy Shaw, and for more insightful conversations with influential CEOs and founders, check out the Floor Talk series here.
Interview responses have been edited for brevity and clarity.
Keep reading
Read the article: Transforming Digital Investing Onboarding: The Prove Pre-Fill AdvantageLearn how verified identity pre-fill transforms digital account onboarding by replacing manual data entry with authenticated identity attributes, improving conversion rates while strengthening fraud detection.
Read the article: The Crisis of Identity, Part 2: From Human Identity to Agent Authority with the Prove Identity GraphExplore how the Prove Identity Graph extends verified human identity to securely authorize AI agents through device-bound cryptographic trust and a reusable identity passport that enables safe, scalable agentic commerce.
Read the article: Key Marketplace Risk Trends for 2026: Identity, Trust, and the Systems We Need to BuildExplore key marketplace risk trends for 2026, from identity-driven trust and safety strategies to fraud prevention and building resilient digital platforms.
