Prove CEO Rodger Desai on Fast Company | How Growth-Minded Companies Should Approach Customer Security
![](https://cdn.prod.website-files.com/6541324a91f919eeb68e9608/65db534779c1565ec8790b12_61d56e222bef0a08c4632ced_RD.webp)
![](https://cdn.prod.website-files.com/6541324a91f919eeb68e9608/660439be052559f548d2e4df_61e5671c14724b8297fe13d5_prove-ceo-rodger-desai-fast-company.webp)
Take a look at the 2021 Fortune 500 ranking, and you’ll notice a trend: companies that provide customers with premier digital experiences that are easy, secure, and privacy-enhancing climb the ranks, while companies that fail to pivot to digital-first strategies often fall by the wayside. For my latest Fast Company piece, I make my case for why companies should rethink their decentralized approach to digital authentication and embrace a more holistic, phone-centric model that reduces friction and protects consumer privacy.
Read the full article here.
To learn about Prove’s identity solutions and how to accelerate revenue while mitigating fraud, schedule a demo today.
![](https://cdn.prod.website-files.com/6538d6c6199327061c993eb1/65416ab90cd3008ac6219b7f_Exclude2.png)
Keep reading
![](https://cdn.prod.website-files.com/6541324a91f919eeb68e9608/66a3ce3a5344e49d7fb64f64_prove-mary-ann-miller-techrepublic-panel-addressing-cyberattacks-ai.jpg)
AI tools can autonomously generate threat detection queries, sift through vast amounts of data, and pinpoint potential threats without manual intervention.
![](https://cdn.prod.website-files.com/6541324a91f919eeb68e9608/66a298f7bf55f79593f157fc_creating-deepfakes-easy-huge-onboarding-problem.jpg)
Deepfakes, while not entirely new, have reached a level of sophistication that challenges businesses that are trying to deliver frictionless digital onboarding to their users.
![](https://cdn.prod.website-files.com/6541324a91f919eeb68e9608/66a119d52382280b584c6e75_how-to-defend-against-rise-of-sim-swap-attacks.jpg)
The Federal Trade Commission (FTC) received reports of a significant increase in SIM swap attacks in 2023, and Experian's 2024 scam forecast identified SIM swapping as one of the top threats, emphasizing the need for heightened awareness and preventive measures.