Prove CEO Rodger Desai: “To Win In Digital, Companies Must Prioritize Digital Trust”

In a recent article on Forbes, Rodger Desai, Prove Co-Founder & CEO, wrote about the challenges businesses face as well as actionable ways companies are adopting new techniques in a bid to focus on digital trust.
Rodger: “It's no secret that our lives are becoming more digital every day. In the past year, trillions of transactions moved online — for example, we saw a 200% surge in new mobile banking applications in April 2020 alone. Retail, healthcare and even grocery all accelerated from in-person to digital interactions, with the retail sector, in particular, seeing online commerce grow 44% in 2020.
The benefits of a thriving digital economy are obvious—from higher efficiency to customer choices to inclusion—but you wouldn't know it from some of the frustrating and revenue-killing digital customer experiences.”
Read the full article by Rodger Desai on Forbes here.
To learn about Prove’s identity solutions and how to accelerate revenue while mitigating fraud, schedule a demo today.

Keep reading
Read the article: Rodger Desai on NYSE Live: Why Identity is Becoming the Foundation of the AI EconomyIn a recent interview on NYSE Live, Prove CEO Rodger Desai shared his perspective on one of the biggest challenges emerging in the AI economy: trust.
Read the article: Identity Is the Growth Engine for Digital MarketplacesDigital marketplaces depend on trust to drive growth, reduce fraud, and improve user experiences. This blog explores how modern identity verification and phone-centric identity intelligence help marketplaces increase conversion, prevent account abuse, and scale globally with confidence.
Read the article: FIDO's Agentic Commerce Blueprint Is a Major Step Forward. Here's What Comes Next.The FIDO Alliance’s new standards for agentic commerce mark a major step toward trusted AI-driven transactions, but they leave a critical question unanswered: how to verify the real identities behind AI agents. This article explores the gaps in AP2 and Verifiable Intent (VI) protocols and why foundational identity infrastructure will determine whether agentic commerce can scale securely.