Prove’s John Greene on Marketplace Risk Podcast | “The Importance of Phones When it Comes to Reducing Fraud and Optimizing Onboarding”
Listen to John Greene speak about the power of the phone-centric identity.
I recently had the pleasure of speaking with Elle Tucker of Marketplace Risk about the power of the phone-centric identity to prevent fraud, reduce onboarding times, and boost revenue. Listen to the full podcast to hear our conversation about the importance of our phones, and how a simple phone number can make a huge difference to online security thanks to Prove’s cutting edge technology.
Listen to the full podcast here.
To learn about Prove’s identity solutions and how to accelerate revenue while mitigating fraud, schedule a demo today.
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John has been a technology executive for 15+ years, the past five years in digital identity. As Prove's Vice President of Marketplaces and Global Sales, John helps organizations develop their identity verification strategies, maximizing the value of their digital channel while creating trust. Before Prove, John was Head of Marketplaces, Gig Economy, and Big Tech at Mitek, a leader in identity verification. Before Mitek, John led North America and APAC businesses for Gracenote, working with digital media content providers, digital distributors, and device manufacturers across the globe.
Keep reading
Read the article: How Public SMS Numbers Undermine OTP VerificationPublic SMS numbers can bypass basic OTP verification and expose onboarding flows to fraud. Learn why OTP alone isn’t enough and how layered identity and risk signals can help.
Read the article: Trust at Marketplace Speed: Why Authentication Is Becoming Persistent InfrastructureLearn why marketplace authentication must extend beyond login. Explore how persistent identity, cryptographic possession, and risk-based authentication can help marketplaces prevent account takeover, reduce friction, and maintain trust across the customer lifecycle.
Read the article: Beyond the OTP: What’s Driving the Next Generation of Authentication in Online GamingLearn why online gaming authentication is moving beyond passwords, SMS OTPs, and traditional MFA toward continuous, risk-based trust. Explore how persistent identity, cryptographic possession, device and network intelligence, and adaptive authentication can help gaming operators reduce fraud while creating a more seamless player experience.
