Prove’s Tom Hill Provides Critical Identity Verification Considerations for Online Gambling Companies
Prove’s Tom Hill explains why creating an easy-to-use and engaging user experience will be critical for gaming organizations to rapidly onboard new customers.
Rebellion Research, a global machine learning think tank, artificial intelligence financial advisor, and hedge fund explored the subject of online gambling in their recent piece, Is Electronic Identity Verification Going To Be Ubiquitous In The Coming Years? In the article, the firm sought the advice of Prove’s Tom Hill, Senior Director and Head of Sports Betting and iGaming, who explained that creating an easy-to-use and engaging user experience will be critical for gaming organizations to rapidly onboard new customers.
In the article, Tom highlights several key factors concerning identity verification for gambling and gaming companies. He emphasizes their role in safeguarding users and organizations from malicious actors seeking to exploit free promotions by fraudulently creating multiple accounts. Tom underscores the significance of electronic identity verification in addressing these challenges. By requiring individuals to verify their identity through methods such as facial recognition, it helps mitigate risks of identity theft and misrepresentation.
Read the article from Rebellion Research to learn about the direction of online gaming, and how to apply vigilance in the identity verification process.
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