Prove’s 2022 Passwords & Authentication Consumer Trends Survey Makes Headlines

August 12, 2022

Prove’s recent survey on consumer attitudes towards passwords and identity verification is making its rounds on the internet and garnering some serious buzz. As reported by the New York Post, MSN, Yahoo Finance, talker, iHeart Radio, and other media platforms, consumers are fed up with passwords and would even switch brands if identity authentication and verification take too long. 

The study, conducted by OnePoll on behalf of Prove, asked 2,000 Americans about their password habits and identified some surprising trends. Yahoo Finance explains: 

“Respondents shared they have four “go-to” passwords themselves – with 31% saying these passwords are just different variations of the same password, with these respondents just adding on additional punctuation or numbers. Even so, 79% have six or less go-to passwords.”

Another finding that has everyone talking? The average American thinks they can hack their significant other’s devices in just five attempts. Check out some other noteworthy statistics below: 

Download the full 2022 Passwords & Authentication Consumer Trends Report here.

Prove CEO Rodger Desai explains why it’s critical for companies to take consumer concerns about privacy and user experience to heart without compromising on security: 

“Businesses that modernize their digital channels by removing the friction caused by antiquated security, will take all the market share. Consumers flock to businesses that respect their time and keep them secure without hassle. In our view, the winners in the digital economy will be those that kill the password.”

Download the full report for additional information and an infographic illustrating the following key stats:

  • 62% of U.S. consumers said they’d abandon trying to log into an account after just three failed password attempts, 51% would switch brands as a result of slow identity verification, and 34% would switch providers completely if they’re unable to log into their account easily. 
  • From a customer experience perspective, 64% of those polled said that authenticating their identity through their phone is more convenient than using a password.
  • More than one in five (22%) have been the victim of identity fraud and another 36% know someone who has. 

Download the full 2022 Passwords & Authentication Consumer Trends Report here.

Keep reading

See all blogs
Fraud in the Age of AI: Meet the Shapeshifter

The COVID-19 pandemic not only changed the way we work and live, it also unleashed a wave of fraud unlike anything we've seen before.

Mary Ann Miller
July 18, 2024
Company News
Introducing Prove Link™ – Unlocking the Power of Identity for Any Business

To continue achieving our mission of accelerating trusted interactions on the internet, we’re proud to announce the introduction of the Prove developer self-service platform and the Prove LinkTM SDK. With these tools, it’s now faster and easier for any company to integrate our industry-leading identity technology into its brand operations.

July 16, 2024
Company News
Combating Deepfakes: Leveraging Phone-Centric Identity℠ Verification to Overcome Media-Based Vulnerabilities

Identity verification systems that depend on image or audio samples for digital customer onboarding are increasingly vulnerable to deepfake attacks.

Tim Brown
July 5, 2024