Blog

Prove’s 2022 Passwords & Authentication Consumer Trends Survey Makes Headlines

Post by:
Prove
August 12, 2022
Post by:
No items found.
August 12, 2022
Prove’s 2022 Passwords & Authentication Consumer Trends Survey Makes HeadlinesProve’s 2022 Passwords & Authentication Consumer Trends Survey Makes Headlines

Prove’s recent survey on consumer attitudes towards passwords and identity verification is making its rounds on the internet and garnering some serious buzz. As reported by the New York Post, MSN, Yahoo Finance, talker, iHeart Radio, and other media platforms, consumers are fed up with passwords and would even switch brands if identity authentication and verification take too long. 

The study, conducted by OnePoll on behalf of Prove, asked 2,000 Americans about their password habits and identified some surprising trends. Yahoo Finance explains: 

“Respondents shared they have four “go-to” passwords themselves – with 31% saying these passwords are just different variations of the same password, with these respondents just adding on additional punctuation or numbers. Even so, 79% have six or less go-to passwords.”

Another finding that has everyone talking? The average American thinks they can hack their significant other’s devices in just five attempts. Check out some other noteworthy statistics below: 

Download the full 2022 Passwords & Authentication Consumer Trends Report here.

Prove CEO Rodger Desai explains why it’s critical for companies to take consumer concerns about privacy and user experience to heart without compromising on security: 

“Businesses that modernize their digital channels by removing the friction caused by antiquated security, will take all the market share. Consumers flock to businesses that respect their time and keep them secure without hassle. In our view, the winners in the digital economy will be those that kill the password.”

Download the full report for additional information and an infographic illustrating the following key stats:

  • 62% of U.S. consumers said they’d abandon trying to log into an account after just three failed password attempts, 51% would switch brands as a result of slow identity verification, and 34% would switch providers completely if they’re unable to log into their account easily. 
  • From a customer experience perspective, 64% of those polled said that authenticating their identity through their phone is more convenient than using a password.
  • More than one in five (22%) have been the victim of identity fraud and another 36% know someone who has. 

Download the full 2022 Passwords & Authentication Consumer Trends Report here.

Create secure frictionless customer experiences using modern identity solutions

Join over 1,000 businesses that rely on Prove across multiple industries, including banking, FinTech, healthcare, insurance, and e-commerce. Contact us today.

Prove: the world’s most accurate identity verification and authentication platform

Trusted by 1,000+ leading companies to reduce fraud and improve consumer experiences. Contact us today to learn how you can frictionlessly secure your digital consumer journey — from onboarding to ongoing transactions.

Keep Reading...Read our latest white-paper on this subject!

Tap the button below to read our latest white-paper on the subject as industry leaders.

Accelerate your onboarding

Contact us to learn how leading companies are using Prove Pre-Fill to modernize the account creation process by shaving off clicks and keystrokes that kill conversion.

Create frictionless customer experiences

Get in touch to find out how we can help you identify your customers at every stage of their journey and offer them seamless and secure experiences.

Schedule a demo

Let our expert team guide you through our identity verification and authentication solutions. Select a date and time that works for you.

Schedule a demo

Find out how we can help you deliver seamless and secure customer experiences that comply with PSD2/SCA. Select a date and time that works for you.

Interested in more information about Prove Pre-Fill?

Download the Report

Download Aite-Novarica Group’s full report about Prove Pre-Fill, including a product overview, customer results, and how the product works.

Interested in more information about MFA?

Download the guide now to learn how you can improve security, cut down on fraud, and create the best possible customer experience.