U.S. News & World Report Features Recent Prove Report on Online Shopping & AI-Based Fraud
U.S. News & World Report recently published a comprehensive blueprint for stopping digital shopping scams for this holiday season. Their 14 specific recommendations rely heavily on insights and advice from a recent report released by Prove.
The report is based on two surveys commissioned by Prove which were conducted by market research company Dynata in October 2023. The results are presented in this enlightening report which demonstrates the specific reasons that consumers are cautious this holiday season. Specifically, the report shows that:
- 81% of consumers saying they are worried about fraud while shopping online this holiday season, and
- 84% of consumers are concerned about AI-based fraud attacks this holiday season.
How are fraudsters perpetrating this fraud? They’re using a variety of tried-and-true methods, but with the addition of AI, it’s making these harder to detect.
Read the full article from U.S. News & World Report to learn more.
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